HEDGEHOG DRYER SERIES WINS PRESTIGIOUS RED DOT AWARD: PRODUCT DESIGN 2022

Team Hedgehog is proud to be a 2022 winner of the Red Dot Award: Product Design in the category of Innovative Products. The Red Dot Design Award is one of the world’s largest design competitions. The Red Dot Label has become established internationally as one of the most sought-after marks of quality for good design.

High functionality + a sleek design = a superior shoe dryer

The Red Dot Design Award is one of the world’s largest design competitions. The Red Dot Label is one of the most prestigious marks of design quality globally.

According to the Red Dot Award website, “Every year, the Red Dot Award: Product Design sets out to find the year’s best products. The products selected by the Red Dot Jury to win an award may be aesthetically appealing, functional, smart or innovative, but what they all have in common is their outstanding design.”

When we developed the Hedgehog Dryer series, we initially researched, purchased and tested the existing shoe dryers on the market and discovered that the industry had not advanced in several decades. Low air flow and a clunky design were the norm, with limited functionality. It seemed ironic to us that Scandinavian families, which value product design as well as functionality, had such widespread use of these antiquated dryer products.

“We didn´t want to make a product that was a little bit better than the other dryers out there,” Hedgehog founder Bjørn Holte said. “We wanted to create the best shoe dryer in the world.”

“We didn´t want to make a product that was a little bit better than the other dryers out there,” Hedgehog founder Bjørn Holte said. “We wanted to create the best shoe dryer in the world.” Bjørn worked with engineers and industrial designers to create a new product series with improved functionality that also looked great. More powerful technology, multiple time settings, multiple heat options, multiple fan speeds, materials to enhance safety, and increased capacity are a few of the key features that set Hedgehog apart.

Our team was honored and excited to learn this spring that the Hedgehog Dryer series won a Red Dot Award: Product Design 2022 in the category of Innovative Products. As noted by the Red Dot Award jury, "The Hedgehog Dryer offers sophisticated functionality for drying shoes, boots and gloves and offers enhanced user safety."

Team Hedgehog is proud of our award-winning dryer series and is pleased and privileged to be a Red Dot Award winner.

HEDGEHOG PARTICIPATES IN STARTUP EXTREME – HEMSEDAL, NORWAY
– APRIL 2022

Team Hedgehog participated in Startup Extreme, a combination of startup-focused panels and outdoor sports in Hemsedal, Norway on April 26-27, 2022. Hedgehog founder, Bjørn Holte, shared his insights on entrepreneurship at several events.

Team Hedgehog was excited to participate in this year´s Startup Extreme, based in the mountains of Hemsedal, Norway on April 26-27, 2022.

Startup Extreme began in 2015 to highlight and support the Norwegian startup scene. Since then, Norway has become one of Europe's fastest growing startup ecosystems.

Startup Extreme´s mission is “building a more connected startup ecosystem,” particularly following the intensity and isolation of the COVID-19 global pandemic. The event is not only an opportunity to listen to speaker panels and network with other startups, funders, and corporations, but it is also at its core an opportunity to connect outside of Zoom calls and office meeting rooms by participating in the best that the Hemsedal outdoors have to offer. Alongside conference sessions, there are amazing activities including dog sledding, hiking, ice bathing, snowshoeing, skiing, yoga, coffee tasting, and more.

Startup life and extreme sports are integral to Hedgehog founder Bjørn Holte´s way of life. He started “extreme” sports at age 14 when living in Australia, at a time when skateboarding was a crime in Norway, then bought a used hang glider and tried teaching himself to use it at age 18 (note: it did not go well). Since then, he has done bridge jumping, water skiing, and his favorite – kite surfing, both on the water in the summer and the snow in the winter. Bjørn is also a serial entrepreneur, starting his first company at age 16, building and exiting several tech companies, and now changing the world with Hedgehog Dryer, one dry boot at a time.

 

Entrepreneurship is like surfing, he said, plenty of chaos, a huge amount of work, lots of ups and downs, and you need to take risks in order to reap rewards.

Bjørn, a Hemsedal local, kicked off the Startup Extreme opening dinner with parallels between entrepreneurship and sports. Entrepreneurship is like surfing, he said, plenty of chaos, a huge amount of work, lots of ups and downs, and you need to take risks in order to reap rewards. His key advice for entrepreneurs:

  1. Events like Startup Extreme help people step away from the daily grind and get better perspective, refine their strategies, connect with others, and get out of their comfort zones.
  2. Good things come to those who don´t wait.
  3. Think harder and smarter. There is always a solution.

Bjørn and Team Hedgehog are grateful to the Startup Extreme team for fostering a sense of excitement and collaboration in Norway´s startup scene. We had an extremely good time!